We've just spotted this campaign on Twitter and thought we'd feature it on our blog as one of the first Christmas campaigns we've seen this year so far. Taken with a bit of fun and lighthearted spirit we really love how this campaign captures the environment and sustainability points that are so close to our hearts also as a business.
#SantaGoesElectric by Renault Retail Group
Okay, so not exactly pet related - granted! But with Santa's reindeer admittedly emitting 40,600 tonnes of greenhouse gases during their worldwide Christmas Eve trip we thought it was a great one to cover to show some awareness of this ethical campaign. Also if it gives those reindeer a bit of a break it must be a win-win as far as we can see!
Please note before we start Santa is giving out free Montezuma chocolate if you get involved but this is for us dog-loving humans and NOT for the pets themselves!
What is the campaign?
All this week you can spot Santa as he test-drives his new electric sleigh around the UK. He is on a mission to see how far he can get his new electric Renault Zoe sleigh on one charge and give out as many presents as he can too!
How do I win some chocolate?
Simply get on Twitter and tweet #SantaGoesElectric @RenaultRetailUK to help him move around the city he is in. If he selects you as a winner, you could win a delicious box of chocolates and get a lovely photo with him too! The question is... can any of our PetJam community manage to get their dogs in the photo with them too? If you do, you must let us know!
Is it really true that a car can be better than the reindeer?
Santa’s 122 million mile Christmas Eve trip around the world generates approximately 40,600 tonnes of greenhouse gases due to the methane output of his nine reindeer* – so he’s test driving a Renault Zoe sleigh around London, Cardiff, Cannock and Manchester from 4-7 December.
Traditionally this UK trip would generate 60kg of CO2 equivalent (mainly methane) from nine reindeer working hard for four days**. Nine hard working reindeer will need to consume about 7,328 calories per mile*** – that is 179 carrots per mile (or MPC) which at 6p per carrot**** costs £10.72 per mile.
Ashley Wade, Group Digital Marketing Manager at Renault Retail group said: “Costing as little as 2p per mile to power the Renault Zoe sleigh and 0% carbon emissions, it was an easy decision for Santa to go electric this year - especially with 338 litres of boot space - perfect for all those Christmas gifts.”
So... the challenge to you PetJammers is to tweet away and try and get your dog in the picture with Santa (and win yourself a box of yummy chocolates too - for humans only!)